We Build DigitalInfrastructure.
Not an agency. Not a freelancer network. We're a digital infrastructure firm that builds the systems that make businesses grow, the security that protects them, and the AI that makes them smarter.
Our Story
ja nice was founded with a clear vision: to build a group of companies that covers the full digital infrastructure stack. We saw too many businesses juggling multiple suppliers (one for web development, another for security, a third for AI automation), with no one taking ownership of the whole picture.
We decided to change that. Today, we operate across four pillars: Digital (web and marketing), Security (cybersecurity and compliance), AI (automation and intelligence), and Infrastructure (cloud and DevOps). All under one roof.
Our approach is simple: understand your business goals, map the digital gaps, and build the infrastructure required to get you there. No cookie-cutter solutions. No sales pitches. Just clear, scoped proposals that align with your budget and timeline.
Four Pillars. One Partner.
Every pillar operates as part of the same group, giving you a single point of contact for your entire digital infrastructure.
ja nice Digital
Web development, digital marketing, and brand strategy for businesses ready to scale.
ja nice Security
Cybersecurity audits, penetration testing, and compliance frameworks for enterprise protection.
ja nice AI
AI automation, custom LLM integrations, and intelligent workflow systems.
ja nice Infrastructure
Cloud architecture, DevOps, and scalable infrastructure for growing businesses.
Meet the Team
A small, senior team. No juniors learning on your dime.
Joshua Roode
Co-Founder, CEO
DigitalA serial Cape Town founder who built Cape Town is Awesome to 100k followers and co-founded the legaltech startup The Marriage Guys. He runs ja nice with one bias: build the system, don't sell the brochure.
Janice Roode
Co-Founder, Partner
DigitalTrained in interior design at CPUT, Janice leads content and aesthetic direction at ja nice, bringing spatial thinking to digital surfaces and making sure every brand we touch looks intentional, not decorated.
Deon Bing
Head of Client Relationships
DigitalYou've heard Deon for 30+ years as the Roving Surf Reporter on Kfm 94.5, the Western Cape's biggest breakfast show. He also owns Bing Digital Video Production. At ja nice he runs client relationships the way he runs the surf report: early, prepared, on air.
Kim de Ridder
Designer
DigitalA decade-plus designing across brand identity and digital interfaces. Kim takes strategy and direction and turns them into the surfaces clients actually touch: logos, screens, and the visual systems that hold a brand together.
Heinrich Knoetze
Photography and Aesthetics
DigitalNamed Top South African Photographer at the 2024 ProWed Awards and ranked #41 in the world. At ja nice he owns the visual identity layer: photography and aesthetic direction across the group.
Matthew De Wet
Outside Counsel
SecurityFounder of MDW Law, UCT-trained (BCom Economics & Law, LLB) and admitted to the High Court since 2012, with three years in corporate tax at Mazars. He keeps ja nice's commercial contracts, data agreements, and client SLAs clean.
Morné Erasmus
Full Stack Developer
InfrastructureMorné closes the gap between design and engineering: Figma to deployed React, with a designer's eye and an engineer's discipline. He's the bridge between Kim's design work and the code that ships.
What We Stand For
Infrastructure First
We build systems that scale with your business, not just websites that look pretty.
Transparent Pricing
No hidden fees, no scope creep. Every proposal is scoped to your budget and goals.
Long-Term Partnership
We do not do once-off projects. We build relationships that compound over time.
Ready to Build YourDigital Infrastructure?
Let's talk about where your business is and where it needs to go. We'll map the infrastructure required to get there.